Marketing Information System
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Description
A formalized set of procedures for generating, analyzing, storing, and disturbing pertinent information to marketing decision makers on an ongoing basis.
People and procedures for assessing information needs, developing the needed information, and helping decision makers to use the information to generate and check customer and market insights.
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Marketing information system
Learning Material
Covered in Topic(s)
| Introduction to Marketing Research |
| Managing Marketing Information to Gain Customer Insights |